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FOCUSING ON FOUR KEY CHALLENGES FOR OPERATORS
inCode helps operators with business and technology challenges specific to their organizations, but four key inCode service offerings address areas of common concern to many wireless, wireline and broadband operators:

IMS/Convergence
BUILDING THE RIGHT BUSINESS MODELS
IP Multimedia Subsystem (IMS) architecture can help wireless operators reduce network operating costs and deliver revenue-generating converged services. IMS enables these benefits by consolidating service delivery platforms
for voice and data on a common IP foundation.
inCode helps wireless operators assess the impact of IP technology on customer experience, as well as:

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Competitive position |

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Business model |

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Network strategy |
Many market players are attempting to deliver the best “triple- or quadruple-play” combination of voice, data and video in ways that leverage their unique strengths. However, inCode understands that the key to a
successful IMS/Convergence adoption is to create a compelling new experience for end users. For example, IMS can enable a consumer to have one number and one dual-mode phone (WiFi/cellular) that can receive calls regardless of
whether the individual is away or at home. In addition, a new media session, such as a video or data stream, can be inserted into an existing conference call as needed. These new services can create new revenue streams for operators.
inCode has experience helping operators, content providers and service delivery platform providers define and execute go-to-market strategies for IMS.
inCode technologists have evaluated many emerging convergence platforms in its innovative Next-Generation Wireless Technology Lab. inCode applies significant experience in circuit- and packet-switched architecture, as well as
network design and engineering, to help clients deliver new converged services to customers.
Understanding IMS/Convergence and keeping current on deployments
To read the inCode “20 FAQs About IMS and What it Means for Wireless,” click here. For the updated inCode listing of
Global IMS Deployments, click here.
Advancing technology standards in support of IMS
This inCode table illustrates how releases from the Third Generation Partnership Project (3GPP) differ, especially with regard
to IMS architecture and service enhancements for wireless subscribers. (3GPP is a group of international standards bodies, wireless network operators and manufacturers responsible for standardizing W-CDMA.)
To learn more about the inCode lab, please see Wireless Technology Lab .
To find out how inCode can help maximize IMS opportunities while lowering investment risk, call +1-858-550-1170 or send an inquiry to info@incodewireless.com.
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inReach
IMPROVING IN-BUILDING WIRELESS COVERAGE
Today’s wireless customers demand pervasive connectivity and high network quality – whether they are at home, working in a skyscraper office or visiting a suburban medical building. Seamless coverage is important
not only for voice services, but also data services, since GPRS, CDMA EV-DO and WiFi are driving operator revenues and building customer loyalty.
With wireless penetration now averaging 41.9 percent worldwide, the demand for improved voice and data coverage is shifting from the “highways to the hallways.” The inCode inReach service
offering helps operators and enterprises resolve the mismatch between user demand and wireless coverage. Since indoor coverage can be more capital intensive than outdoor coverage, inReach assigns
priorities to capital investments. With this approach, inReach maximizes ROI, customer satisfaction and usage, but minimizes financial risk.
The inReach end-to-end solution consists of five modules:

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Business case development |

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Technology selection and equipment dimensioning |

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Engineering services, including survey, detailed design, commissioning and testing |

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System implementation, including construction, installation and project management |

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System optimization and performance monitoring |
Key Benefits

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Objective business case development and in-building system design |

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Unbiased technology and OEM selection |

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Sophisticated processes and tools for an optimized solution |

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National partners provide quality, on-time implementation |
Typical Analyses and Deliverables

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ROI assessment based on increased MOU or churn reduction |

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Identification of the highest ROI opportunities |

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Selection of most-suited DAS (Distributed Systems Antennae) technology |

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Optimized DAS design |

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Detailed survey and benchmarking |

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Quality construction and DAS installation |

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On-time delivery and system commissioning |

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System integration and optimization |
To find out more, call +1-858-550-1170 or send an inquiry to info@incodewireless.com.
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MVNO (Mobile Virtual Network Operator)
SUPPORTING MVNO MARKET ENTRY
The MVNO model enables companies with strong brand identities to extend their brand equity to the wireless market—without incurring the costs of a facilities-based network. Brands with loyal customer bases can succeed
with the MVNO resale business model, particularly if they add value to subscribers and focus on customer relationship management.
inCode offers full capabilities to support MVNO market entry planning and execution. inCode wireless advisors have worked with many operators, media and communications/entertainment companies on MVNO business strategy and operations
over the past several years. inCode offers the following services to companies considering an MVNO approach:

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Business case and pro forma financial projections |

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Definition of network partner responsibilities |

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Development of interface requirements |

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Handset, content and service provider specifications and selection |

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MVNO network architecture evaluation and design |

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Strategic sourcing of vendors |

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Development of customer loyalty and churn management programs |

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Revenue strategy development |

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New service enabling |
Key Benefits

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Speed to market |

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Effective project management |

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Strong MVNO economics |

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Effective growth strategy formulation |

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Business implementation |
Typical Analyses and Deliverables
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Analyses |

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Handset requirements analysis |

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Market entry assessment |

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MVNO addressable market and revenue sizing analysis |

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Technical requirements and capabilities analysis |
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Deliverables |

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Service offering plan and revenue development strategy |

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MNVO network architecture model and capabilities/requirements analysis |

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Business process model and business case |

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Carrier/handset partner selection process |

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Service level agreements, contracts, key business agreements |

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MNVO implementation plan and project management office launch support |
To find out more, call +1-858-550-1170 or send an inquiry to info@incodewireless.com.
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Emergency Services
MEETING PUBLIC SAFETY EMERGENCY COMMUNICATIONS MANDATES
U.S. wireless operators continue to make progress toward providing customers with E911 Phase II service. In Europe, a similar effort—called 112—has been initiated. Japan also is moving toward adoption of a common
emergency number for public safety use. Although most initial technical problems with E911 have been overcome, significant challenges remain. U.S. wireless operators must provide a quality service that meets FCC regulatory requirements
and satisfies public safety and customer expectations. In addition, they must configure E911 solutions that support roadmaps to location-based services that generate revenue. European and Japanese operators will face similar
challenges as they implement their versions of wireless emergency number systems.
inCode has supported U.S. wireless operators in every facet of E911 technology realization. The wireless consultancy has worked closely with several Tier I and Tier II carriers, spanning numerous location technologies, air interfaces,
regulatory requirements and deployment methodologies.
inCode offers the following strengths:

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Subject matter expertise |

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Project/program management of E911 deployments |

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Integration of E911 nodes into operational networks |

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Biennial accuracy testing, validation and troubleshooting resolution |

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Cost recovery |
Key Benefits

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More efficient technology solutions that reduce CAPEX and OPEX |

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Efficient, well-managed, low-cost deployment |

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Accuracy compliance |

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Monetize E911 investment (with location-based services) |
Typical Analyses and Deliverables

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E911 technology assessment and validation |

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Contract negotiation with vendors |

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Project management in support of required FCC milestones |

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Vendor management and product development |

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Middleware development to integrate E911 nodes into network |

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Efficient cost recovery audit and billing processes |

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Accuracy certification |
To find out more, call +1-858-550-1170 or send an inquiry to info@incodewireless.com.
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